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Research papers

The use of prescription data for sales force management and market research

This paper is divided into five sections; the first describes the data, which are collected from retail pharmacies and provide comprehensive information on the prescription drug sales transaction. Prescription characteristics, e.g. amount of drug...

Catalogue: EphMRA/ESOMAR Seminar 1991: 1993 And Beyond
Author: Patrick Miller
June 15, 1991
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Citation

Miller, P. (1991a, June 15). The use of prescription data for sales force management and market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-prescription-data-for-sales-force-management-and-market-research